Favorites from Lola + The Boys

Lola + The Boys is a vibrant children's fashion brand founded in 2016 by Irina Ovrutsky, a former model turned designer and mother. The brand is known for its whimsical, colorful, and playful designs that blend creativity with comfort, reflecting the imaginations of children. Ovrutsky was inspired by her own kids, particularly her daughter Lola, which led her to create a line of clothing that brings together elements of fantasy and practicality, ensuring kids love what they wear while parents appreciate the durability.

Based in Chicago, the brand has quickly gained a loyal following among celebrities, including famous moms like Beyoncé, Khloé Kardashian, and Hilary Duff, whose kids have been spotted wearing Lola + The Boys’ unique pieces like sequin bomber jackets and rainbow outfits. Their designs often feature eye-catching details such as sequins, unicorn motifs, and bold prints, making them a hit for both everyday wear and special occasions.

The brand's growth has been impressive, including a 66% increase in international sales after partnering with Shopify to streamline global shipping. This expansion shows their dedication to making high-quality children's clothing available worldwide, while maintaining a focus on fun, fashion-forward designs that children and parents alike can enjoy.

Lola + The Boys has become a go-to for parents seeking trendy, playful clothes that allow kids to express their personalities confidently.

To explore more about Lola + The Boys, including their latest collections and celebrity collaborations, you can visit their official website: Lola + The Boys.