Kith Women S24 and their Journey Through Fashion and Culture
Kith Women Summer ‘24 collection will be available 5/31 at all Kith shops, 11 am CET/EST on Kith.com and the Kith App.
View full campaign on kith.com.
Photography: @ianevanlam & @felixfrancisco
KITH, founded by Ronnie Fieg in 2011, has established itself as one of the most influential brands in modern fashion. With a unique approach that blends streetwear, high fashion, and lifestyle, KITH has continually redefined the boundaries of the fashion world. But what lies behind this success? To answer this question, we delved into the history and philosophy of KITH and its founder Ronnie Fieg.
The Beginnings: Ronnie Fieg and the Birth of KITH
Ronnie Fieg started his career in the shoe industry at David Z., a renowned shoe store in New York City. Through his work and collaborations with well-known brands like Asics, he quickly gained recognition. These experiences and his unique design sense led to the founding of KITH in 2011.
In an interview with Hypebeast, Fieg explains: "I wanted to create a brand that not only sells clothing but also tells stories. KITH should be a place where people can get inspired and become part of a community."
Rising Through Collaborations
KITH is known for its numerous collaborations with major brands such as Nike, Adidas, and Versace. These partnerships have not only created a buzz but have also firmly anchored the brand in the fashion world.
Fieg describes this approach in a conversation with GQ: "Collaborations are a way for us to tell new stories and push boundaries. It's about creating something unique that reflects both our DNA and that of our partners."
The KITH Stores: Unique Experiences
The flagship KITH stores in New York, Los Angeles, Miami, and Tokyo are more than just retail spaces. They offer a comprehensive experience that combines fashion, art, and culture. Each store is carefully designed to reflect the brand's philosophy and aesthetics.
"Our stores are a central part of the KITH experience," Fieg says in an interview with Business of Fashion. "They are meant to inspire people and create a sense of community. It's about creating a space where people feel comfortable and become part of the KITH family."
The Community: More Than Just Customers
KITH has managed to build a loyal and passionate community. The brand regularly hosts events and brings together people who share a common passion for fashion and culture.
In a conversation with Complex, Fieg emphasizes: "Our community is the heart of KITH. Without the support and engagement of our fans, we wouldn't be where we are today. It's important to us to give back to them and involve them in everything we do."
Future Visions
KITH does not stand still. With new projects and a continuous expansion of its range, including new collaborations and product lines, the brand remains innovative and relevant. Fieg is committed to evolving KITH and writing new chapters in the brand's story.
In conclusion, KITH is more than just a fashion brand. It is a cultural movement driven by creativity, collaboration, and community. Ronnie Fieg's vision and relentless dedication have made KITH a global phenomenon that continues to inspire and shape the fashion world.
