Margo for @walkinparis

Photographer @jeremysoma
Art direction @garyneveu @juliette.castay @castaycharlotte
Light @richardandrestills
Digit @clemlavigne
Style @jadelavarennepaolini
Style Assistant @skyysir @cheraze_h
Producer @guillaumerasquier
Executive Producer @clara.alaieb
Prod Assistant @emmaozl
Car and Location @msirius.fr

The Rising Streetwear Brand Blending Luxury and Urban Culture

Walk in Paris is an emerging French streetwear brand that has quickly gained recognition for its unique fusion of high-end fashion and urban culture. Founded in 2017, the brand reflects the spirit of Parisian street style while infusing elements of luxury design. Its minimalist yet bold aesthetic has resonated with a young, fashion-forward audience, combining clean lines, striking graphics, and innovative silhouettes.

The brand’s founder, Abdoulaye Niang, set out to create a label that embodies the diversity and vibrancy of Paris. Each collection draws inspiration from the city's rich cultural mix, blending influences from various subcultures, including hip-hop, skate, and art. Walk in Paris offers a range of clothing, from oversized hoodies and T-shirts to sleek outerwear and accessories, often adorned with thought-provoking slogans and eye-catching designs.

Walk in Paris is not only about style but also about storytelling. Through its collections, the brand addresses themes like identity, social issues, and self-expression, making it more than just a fashion label—it's a movement. Their commitment to sustainability, with a focus on ethically sourced materials and eco-friendly practices, adds to their appeal in the modern fashion landscape.

As the brand continues to grow, it has gained a loyal following among celebrities, influencers, and tastemakers, solidifying its place in the streetwear scene. With Walk in Paris, the boundary between luxury and streetwear becomes increasingly blurred, offering a fresh take on contemporary fashion that is both stylish and socially conscious.