MONCLER X WILLOW SMITH Ready-To-Wear Collection

Willow Smith’s debut ready-to-wear collection with Moncler brings her distinct artistic vision to the brand's renowned functional luxury. Introduced during Moncler’s “The City of Genius” event in Shanghai, the collection showcases a unique balance of Moncler’s mountain heritage with Smith’s boundary-pushing creativity. The designs embrace monochromatic palettes, structural silhouettes, and futuristic aesthetics, reflecting themes of rebirth and harmony.

Key elements include reinventions of Moncler’s iconic "duvet" jackets into dramatic dress forms, versatile trousers, and innovative use of silver hardware inspired by Willow’s signature piercings. Handwritten lyrics from her music add a personal touch, tying together her passions for fashion and art. A standout feature is the redesign of Moncler’s logo, blending her own stylistic elements with the brand's identity.

This collection also highlights Smith’s environmental advocacy, with designs intended to seamlessly transition from outdoor adventures to high-fashion settings, emphasizing versatility and sustainability. The launch, accompanied by a short film and a bold campaign, cements Willow Smith’s status as a multi-talented artist redefining fashion for a new generation.