SKIMS in 2025

Spring 2025 Collection Launch

SKIMS is launching its newest Spring collection on Thursday, March 27, 2025, at 12 PM PST. The drop includes Cotton Jersey Lace pieces—a romantic twist on the brand’s classic cotton essentials—and lightweight sweats designed for everyday ease and softness.

With delicate lace, pastel tones, and the brand’s signature body-inclusive cuts, SKIMS once again proves it knows how to blend fashion with comfort. The collection sets the tone for a season defined by subtle femininity and functionality.

Expansion into Beauty – SKKN by Kim Acquisition

In March 2025, SKIMS acquired SKKN by Kim, the beauty and skincare label previously owned by Coty. This strategic move signals SKIMS’ evolution from a shapewear brand to a full-scale lifestyle company.

With this acquisition, SKIMS enters the beauty space—introducing skincare, cosmetics, and fragrances to its growing product universe. The first launches in this new category are expected in 2026, further enhancing the brand’s presence in consumers’ daily routines.

Launch of NikeSKIMS

Earlier this year, SKIMS announced a high-profile collaboration with Nike, resulting in the launch of NikeSKIMS—a new line of performance-focused activewear for women.

Combining Nike’s innovation in sportswear with SKIMS’ signature fits and inclusive philosophy, the line debuts Spring 2025 in the U.S., with a global rollout planned for 2026. Designed for both performance and lifestyle, NikeSKIMS bridges the gap between athletic function and elevated everyday wear.

Opening of the New York City Flagship Store

In December 2024, SKIMS opened the doors to its first-ever flagship store in New York City, located on the iconic Fifth Avenue. The three-level retail space showcases the brand’s full range—from essential shapewear to exclusive collections.

Kim Kardashian celebrated the moment on social media, calling it “a dream come true” and a key moment in the brand’s physical expansion. The NYC flagship marks a new chapter for SKIMS, offering fans a full in-person experience of the brand’s world.