Gin & Juice: Snoop Dogg’s and Dre’s Premium Gin Brand Inspired by Hip-Hop History

Gin & Juice is a new premium gin-based cocktail line launched by Snoop Dogg and Dr. Dre, inspired by their iconic 1994 song "Gin & Juice". This product is the first major venture from their spirits company, blending their love of creativity and entrepreneurship with the spirit of their musical collaboration.

The cocktails debuted in 2024 and offer a variety of fruity flavors, including Citrus, Melon, Passionfruit, and Apricot. Dr. Dre expressed that the project reflects their passion and deep friendship, emphasizing the fun and cultural significance of this joint effort. Snoop Dogg, no stranger to the food and beverage world with previous projects like his cookbook and partnership with Broadus Foods, saw this venture as a natural extension of their long-standing partnership and shared history.

A New Chapter in the Legacy of “Gin & Juice”

The release of Gin & Juice gave new life to the legacy that began with the “Gin and Juice” track. What started as a hit song in the 90s has now evolved into a premium spirit, turning Snoop Dogg’s music into an enduring brand. This isn't just about selling gin—it's about celebrating a moment in hip-hop history and creating new experiences for old and new fans alike.

Gin & Juice by Snoop Dogg and Dre isn't just another celebrity liquor—it’s a playful yet high-quality product rooted in personal history and cultural influence. With its smooth, fruity flavor, stylish packaging, and direct connection to Snoop’s iconic hit, Gin & Juice has become much more than just a drink—it’s a symbol of a lifestyle. For those looking to relax, have fun, and enjoy good company, pouring a glass of gin and juice with Snoop’s twist is the perfect way to do it.

As Snoop Dogg famously said, “Rollin' down the street, smokin' indo, sippin' on gin and juice.” Now, thanks to Gin & Juice, fans can sip on gin and juice just like Snoop.