Why would you care what other people think? You got one life, make the best out of it.
Why would you care what other people think? You got one life, make the best out of it.
With Rare Humans we want to continue pushing the boundaries, creating unique products, and hosting one-of-a-kind events. We want to be a part of the official fashion week calendar. Within the next 10 years we aim to open physical stores in fashion hubs such as Milan, Paris, New York, London and Los Angeles. For us the goal is not just to create a brand that's hyped for a few years, we want to build a legacy that lives beyond us.
Besides my business goals, my biggest ambition in life is to live a fulfilled life without regrets. My aim is to become the best version of myself and be truly proud of the person I've become.
I am the founder and creative director of the Austrian fashion brand "Rare Humans".
A small town with 4.000 people in Austria.
Where are you from?
What is your profession?
What is your favorite piece that you have created?
A yet unreleased puffered zip hoodie.
What are your goals?
What is the best advice you have been given?
The best advice I've received is to consistently choose the path of challenge and growth and that embracing adversity is the key to creating a strong mindset. Your level of success can never exceed your level of personal development.
I wake up at 4:50am everyday, do my morning routine and start my GSD (Get Shit Done) time at 6am, where I put my phone away and focus on my most important tasks of the day. I usually finish that at around 9am. After that I meet my business partner at the office and we either work together on upcoming projects or have meetings with our manufacturers, suppliers, and other external collaborators. I finish work at 6/6:30pm. After work, I go to the gym, eat, schedule my next day priorities, read, and go to sleep at 10pm.
How does a day in your life look like?
What is next for you?
We are in the final stages of completing our two upcoming collections, set to launch in September and December. Additionally, we're collaborating on an event with a leading UK brand. Excitingly, our first ever high-fashion collection is scheduled to be ready in January, and will be showcased at a Paris showroom during Men's Fashion Week.
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