What is your favorite piece that you have created?
There's a variety of exciting projects that stay in my memory because of their exclusiveness and creativity, that's why it's really hard to single out my favorite one.
I can share my recent experience working with such brands as: NUGA, KNITLAB, FORGS, FARFI, SOVA.
My mission as a marketer is to highlight and express the beauty and talent of Ukrainian fashion brands to the whole world. My personal goal is to inspire and enhance people's interest from across the global fashion and style community in the one-of-a-kind and individuality of Ukrainian designers.
I aim to create a powerful platform to promote Ukrainian fashion and establish it as a leader in the global industry.
What are your goals?
In my mind, inspiration is one of the keys to success. Mutual teamwork on projects and the needed end result is like a breath of fresh air and satisfaction at the same time! This is a real pleasure to see how team members' results encourage other people, giving them unforgetting emotions. What's the most important, highlighting its own style and identity of our incredible Ukrainian brands, which the whole world marvels at.
What is your inspiration?
What is the best advice you have been given?
I suppose that the answer is pretty predictable: be different from others, grab people's attention by your creativity and be friendly with others. Making acquaintances is a truly great prospect!
I'm lucky to say that there is plenty of room for change and improvement in my industry. We can promote more ethical and environmentally responsible production and consumption practices. We can encourage diversity and inclusion through design, advertising and fashion shows. We can create platforms to support young talent and provide them with opportunities for professional growth and development.
If you could change anything about the industry, what would it be?
Here is a sample plan of what your working day might look like when you are organizing and running a shoot for a Ukrainian clothing brand:
8:00 - 9:00: Organization and planning. Checking the schedule for the shoot and making sure that all the necessary resources and equipment are available.
9:00 - 10:00: Meeting with the shooting team, including the photographer, stylists, make-up artists and models. Discussing the concept of the shoot, tasks and expectations of the work.
10:00 - 11:00: Checking the location and making sure it matches the concept and brand requirements. Discussing details with decorators and lighting technicians.
11:00 - 13:00: Supervising the shoot in order to make sure everything is going in the way it's required. Collaborating with the photographer to ensure that there are all needed shots.
13:00 - 14:00: Lunch break. Discussing the done work with the shooting team and making further plans for the rest of the day.
14:00 - 16:00: Working with editors and designers to select the best shots and conceptualize photos and videos for use in marketing materials and social media.
16:00 - 17:00: Holding a meeting with the brand to provide interim results of the shoot and discuss possible adjustments or additions.
17:00 - 18:00: Handling organizational issues related to the completion of the shoot, including paying the crew, returning equipment and organizing transport of materials.
18:00 - 19:00: The final stage. Processing and editing of photos and footage using special software and tools.
19:00 - 20:00: Drawing up a detailed report on the work done, including key points, results achieved and next steps.
20:00 - 21:00:00: Having a final meeting with the shooting team to take stock and discussing improvements for future projects.
21:00 - 22:00: Updating my own skills and following the latest trends in fashion and photography. Researching the work of other talented professionals and looking for inspiration for future projects.
It should be noted that each day can have some variations depending on specific projects and brand requirements!
How does a day in your life look like?
What is the coolest place/ hotspot/ event you have been to?
At the recent Ukrainian Fashion Week, my heart was captured by a wave of innovation and beauty. There I was inspired by spectacular collections from talented designers, unique trends and impeccable style. Ukrainian Fashion Week demonstrated not only the creativity and skill of the designers, but also the strength and passion of the Ukrainian fashion industry. This event left a vivid impression and strengthened my desire to support and expand Ukrainian fashion brands on the world stage.
Our team's ambitious plans include active participation in international fashion events, organizing grand shoots and launching effective marketing campaigns. We strive to create stunning impressions and a unique image of each Ukrainian brand, revealing its potential and attracting new admirers in the fashion world.
With every step, every shoot and every project we continue building Ukrainian's image as a platform for talented designers and innovative fashion ideas. We strive not only to promote brands, but create new standards of such points as beauty, style and quality, which will become the hallmark of our Ukrainian brands around the world.
In my work with Ukrainian brands I pursue a high level of innovation, creativity and constant growth. I am proud to contribute to the development of Ukrainian fashion and to show the world its potential and uniqueness. Being inspired by Ukrainian fashion and sharing this inspiration with the rest of the world really drives me in my professional activity.
After my 6-year experience working as a marketer for international clothing brands, I made up my mind to set up my own digital agency!
What is next for you?